BANG LABS
Overview
Abstract
BACKGROUNDNo better way to telegraph “cinema,” than with anamorphic glass. The unique characteristics, texture, and tone they exude sets them apart from aspherical lenses. We wanted to explore a way to achieve a “large format” look by manipulating the direction in which the 2x squeeze was applied.
We found the PYXIS to be a perfect platform to achieve this technique with. The box shape, and built-in screen position made operating seamless. By rotating the sensor 90º, we achieve an image projection that yields a 4:3 image, but with all of the unique character of the the anamorphic lens.