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Square
Brand Storytelling Architecture

Overview

Defining the future of content at Square through a neighborhood-driven storytelling system. We built a repeatable content architecture anchored in a flagship anthem film, then scaled it across seller campaigns, in-person activations, B2B product launches, and investor communications. The Mission District served as the proving ground, establishing a cinematic, community-rooted blueprint designed to travel wherever Square operates.

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SquareGgiata

Overview

An up-close campaign inside LA’s most talked-about deli became the blueprint for a new content ecosystem at Square. We embedded with their internal team to tell a richer, more human story: capturing the hustle, community, and culture behind a neighborhood icon. This project pushed Square beyond traditional advertising, capturing authentic, intimate brand storytelling that fueled everything from a 15-minute documentary to fresh evergreen marketing assets spanning Q1-Q4.

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StanceStitched Different

Overview

A raw and intimate brand refresh that brought Stance back to its roots. We stripped away the polish to reconnect with bold expression, culture-forward athletes, and a creative edge that doesn’t flinch. Built in close partnership with their internal team, the anthem marked the start of a new chapter - one that drove benchmark-breaking results across retail and digital.

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LA28Anthem

Overview

A brand campaign launch for the Olympic and Paralympic Games that took viewers on a journey through the real LA. We ran post-production for a heroic anthem film (directed by Eliot Rausch), showcasing athletes, artists, and the community, capturing the magnitude and diversity of LA28’s vision.

GooglePier 57

Overview

An anthem film that transformed a corporate real estate move into a story of local investment and cultural renewal. Through poetic, layered imagery, we positioned Pier 57 as a community landmark, honoring its history and future.An anthem film that transformed a corporate real estate move into a story of local investment and cultural renewal. Through poetic, layered imagery, we positioned Pier 57 as a community landmark, honoring its history and future.

NikeRun It Back

Overview

More than just a global high school basketball campaign, this project included an educational component, teaching students filmmaking techniques to elevate their own journeys in sports and media.

SFMOMADuct Tape & Dreams

Overview

A documentary celebrating the return of the Artist Soapbox Derby. We followed artists as they built and raced their creations, blending a vibrant campaign and graphic world with the energy of the race itself.

GoogleAnanta

Overview

Capturing the magic of India's rapid growth and Google’s largest presence outside the U.S. This project was also a testing ground for our prototype camera rigs, blending innovative tech with elevated cinematic visuals.

VenmoMoney Talks

Overview

A mini-series featuring Tierra Whack, blending financial education with local culture in Philadelphia. This series highlighted community builders and creators, using Venmo’s tools to explore personal finance in a fresh, engaging way.

UniqloAll in the Ohana

Overview

A documentary blending the opening of Uniqlo’s first Hawaiian flagship store with a tribute to Taishi Hirokawa’s iconic photography. This film honored local culture, family, and creative legacy.

VerizonConnect

Overview

Revitalizing a massive footage library into a cohesive anthem spot for Verizon’s fleet management software. We stitched together a narrative arc from diverse clips, creating a film that highlighted the real-world impact of Verizon’s technology.

FordTeam Rubicon

Overview

Shaping 26 hours of footage into a powerful short capturing Ford’s humanitarian efforts after Hurricane Helene: turning raw, diverse stories into a cohesive, impactful brand asset for Ford.

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